Post by sumiseo558899 on Nov 4, 2024 3:57:09 GMT
Today, Black Friday is no longer a one-day sale — it is increasingly a week of low prices, and sometimes a whole month. The holiday has long since gone beyond the borders of the States and is celebrated all over the world. The annual marathon of sales in stores and on online platforms has become a tradition in Russia as well. The greatest demand during this period is for: clothing, footwear, gadgets, household appliances, cosmetics, children's goods and household goods.
Black Friday is an additional opportunity content writing service
for stores to attract a large number of customers. During this period, social networks play a particularly important role — customers find great deals on the accounts of their favorite stores or in the news feed. In preparation for Black Friday, companies allocate additional budgets and change tactics. On average, the budget for social networks increases by 30%, sellers try to grow their audience: they launch additional advertising campaigns, collect leads, set up retargeting, change texts and creatives.
To ensure that no customer passes by your store during the main sale of the year, start preparing the company's online resources. Simple but effective techniques will help attract your audience and convince them to participate in your sale.
Checklist for preparing your store's social networks for Black Friday:
1. Set up the header of the group/public page: post an announcement of "Black Friday".
Example: VKontakte group "Aliexpress"
1.jpg
2. Prepare the visual design of the page .
Illustrations should be bright, memorable, and most importantly - selling.
Example: Instagram "L'etoile"
2.jpg
3. Content on the community wall should announce the approaching promotion.
Publish not only information about discounts and links to the sales section. Use different methods of presentation: create polls, tell stories, write articles, publish reviews and, most importantly, share useful information with subscribers.
Example: VK group "Aliexpress", Instagram post "Golden Apple"
3.PNG
4. Organize an interactive contest.
This method will work well to attract new subscribers and increase engagement. For example, give an additional discount or gift for reposting a publication about a sale.
5. Don't forget about hashtags.
They will make it easier for users to find your content in search and share it on their pages.
6. Use the opportunities of special projects.
For example, in VKontakte, to announce a promotion, you can arrange a giveaway of free sticker packs, give limited gifts on behalf of the community, etc.
Example: stickers from Aliexpress
4.jpg
7. Set up advertising.
Use the opportunities of advertising accounts. Retargeting will attract a "warm audience", and Look-alike and interest targeting will attract new potential buyers.
8. In addition to preparing social networks, do not forget about the website and application.
A good trick is to place a sale announcement directly on the icons. This way, the user will know about the upcoming promotion without even opening the application.
Example: Aliexpress, Taobao, Wildberries, Shein application icons
5.jpg
. The sale announcement is what the user should see first when opening the application or going to the website.
Place a picture or a note about the promotion at the top of the page. Choose the brightest, most original and memorable illustration.
Black Friday is an additional opportunity content writing service
for stores to attract a large number of customers. During this period, social networks play a particularly important role — customers find great deals on the accounts of their favorite stores or in the news feed. In preparation for Black Friday, companies allocate additional budgets and change tactics. On average, the budget for social networks increases by 30%, sellers try to grow their audience: they launch additional advertising campaigns, collect leads, set up retargeting, change texts and creatives.
To ensure that no customer passes by your store during the main sale of the year, start preparing the company's online resources. Simple but effective techniques will help attract your audience and convince them to participate in your sale.
Checklist for preparing your store's social networks for Black Friday:
1. Set up the header of the group/public page: post an announcement of "Black Friday".
Example: VKontakte group "Aliexpress"
1.jpg
2. Prepare the visual design of the page .
Illustrations should be bright, memorable, and most importantly - selling.
Example: Instagram "L'etoile"
2.jpg
3. Content on the community wall should announce the approaching promotion.
Publish not only information about discounts and links to the sales section. Use different methods of presentation: create polls, tell stories, write articles, publish reviews and, most importantly, share useful information with subscribers.
Example: VK group "Aliexpress", Instagram post "Golden Apple"
3.PNG
4. Organize an interactive contest.
This method will work well to attract new subscribers and increase engagement. For example, give an additional discount or gift for reposting a publication about a sale.
5. Don't forget about hashtags.
They will make it easier for users to find your content in search and share it on their pages.
6. Use the opportunities of special projects.
For example, in VKontakte, to announce a promotion, you can arrange a giveaway of free sticker packs, give limited gifts on behalf of the community, etc.
Example: stickers from Aliexpress
4.jpg
7. Set up advertising.
Use the opportunities of advertising accounts. Retargeting will attract a "warm audience", and Look-alike and interest targeting will attract new potential buyers.
8. In addition to preparing social networks, do not forget about the website and application.
A good trick is to place a sale announcement directly on the icons. This way, the user will know about the upcoming promotion without even opening the application.
Example: Aliexpress, Taobao, Wildberries, Shein application icons
5.jpg
. The sale announcement is what the user should see first when opening the application or going to the website.
Place a picture or a note about the promotion at the top of the page. Choose the brightest, most original and memorable illustration.